Vision and mission

In February 2024, the Council adopted a vision and mission statement designed to provide staff, residents, and partners with a clear understanding of the Council’s direction of travel.

The vision was developed through a series of workshops with:

The aspiration for the Council, known as our vision, and how we will achieve this, our mission, have been developed to work hand in hand with this strategy to develop a ‘golden thread’ which will drive service planning and staff performance development reviews.

Our vision 

“A financially and environmentally sustainable council delivering services that residents value in every part of the borough.”

Mission statement 

A trusted and transparent council that: Lives within its means

  • Focuses its energy on services that make a difference to people in the borough.
  • Works in partnership with all communities to deliver positive outcomes.
  • Continually engages with residents to design more efficient and effective services.
  • Invests in talent to deliver for Woking’s future.

Improvement and Recovery Plan (IRP)

The Woking for All Strategy is the Council’s corporate plan and is underpinned by and reflects the Improvement and Recovery Plan developed in response to government intervention.

The strategy also takes account of the Council’s statutory and legal responsibilities.